Need Marketing Leadership? Here’s Whether to Hire In-House or Work with a Fractional CMO Marketing Leadership: Which Route Makes Sense? You know you need direction. Marketing is happening, but it’s disjointed. There’s no real strategy. You might be managing it yourself or relying on freelancers without clear guidance. Now you’re wondering: “Should we hire someone full-time, or is there another way?” There is. It’s called a Fractional CMO . Let’s break down both options. This