The Challenge:

Raychel, an independent psychotherapist, needed a professional website to support her practice and reflect her unique approach. She wanted the site to feel welcoming, credible, and genuinely helpful for those seeking support without jargon or unnecessary fluff.

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Key challenges included:

• Translating her expertise into clear, accessible messaging

• Creating a brand identity and site design that would build trust and encourage enquiries

• Ensuring the website was easy to update and manage, with clear calls to action

 

The Strategy:

• Clarified Raychel’s core offer, target audience, and service positioning

• Developed a brand identity and visual palette to support a calm, approachable feel

• Wrote all website copy—prioritising clarity, warmth, and practical next steps for visitors

• Managed the design/build process (Wix), focusing on usability and accessibility

• Integrated contact forms and booking options to streamline enquiries

• Provided guidance on SEO, mobile responsiveness, and ongoing content updates

 

The Results:

• Delivered a clean, professional website that’s easy for Raychel to maintain

• Established a clear, authentic brand presence online

• Improved enquiry rates and client confidence through practical, jargon-free content

• Created a foundation for future growth and a site that can be easily updated as the practice evolves

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Client Words

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“Working with Nikki has been a pleasure. She was patient throughout the whole process, always happy to explain anything I didn’t understand and quick to answer my questions. I struggled with indecision and confidence, but Nikki never pushed me—she gave me space to make choices and even reworked the colour scheme when I changed my mind (before I realised her original choice was best!). She did thorough research into my niche and was warm, professional, and supportive at every step. I’d recommend her to any psychotherapist looking for help with marketing or publicity.”

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Want a website that builds trust and brings in the right clients?

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