The Challenge:

Geomagworld was paying high fees to agencies that didn’t fully understand or live and breathe the brand. Their key sustainability message wasn’t widely known within the toy trade, and their social media presence was inconsistent across Instagram, Facebook, and LinkedIn.  They needed:

• A full social media review and content strategy.

• Stronger brand awareness for sustainability efforts.

• More consistent LinkedIn messaging to engage industry professionals.

 

The Strategy:

• Conducted a detailed social media audit to identify gaps and opportunities.

• Completed a competitor review to benchmark industry standards.

• Developed a tailored content strategy that aligned with brand values and key messaging.

• Created content pillars and structured content plans for Instagram, Facebook, and LinkedIn.

• Ensured LinkedIn became a key platform for sustainability messaging and B2B engagement.

 

The Results:

• LinkedIn followers grew by 35% in 2024.

• Established a strong and consistent message across IG, FB, and LinkedIn.

• Increased engagement rates through improved content structure and ongoing strategy reviews.​

 

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