Fractional CMO Services
You've got people doing the marketing. What's missing is someone senior who owns the plan, says no to the wrong ideas, and is accountable for whether it works. A full-time marketing director costs £70,000 upwards. Most businesses under £5M don't need one five days a week.
What changes for you:
The marketing plan connects to your commercial targets and gets reviewed against them every month.
Your team and freelancers get clear briefs and someone to check the work before it goes out.
You stop being the bottleneck. Decisions that used to wait for you get made.
Agency and software spend gets challenged by someone on your side of the table.
Who it's for:
SMEs between £500K and £5M with someone doing the doing and nobody owning the direction.
Proof: this is how I work with Silverstein Locations, Waterscapes and Geomagworld: SEO, content strategy, reporting and direction, month to month, alongside their own people.
How it's priced
Light Retainer · from £1,250 per month
Strategic direction, monthly planning and review. Right for businesses with someone doing the doing who need senior eyes on the plan.
Standard Retainer · from £2,000 per month
Active involvement across planning, messaging and content direction. Closer to a part-time head of marketing, without the hire.
Both start with a discovery call and a short scoping conversation, so the retainer fits your business rather than a template. No long lock-ins; we review together each quarter.
