The Challenge:

When Kieran, an experienced addiction recovery practitioner, made the move into holistic therapy, he needed support turning his vision into a fully-fledged brand. We partnered to bring KJ Serenity Acupuncture to life, a wellness clinic in Bungay offering individual and group auricular acupuncture sessions.

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With a limited budget and a launch date on the horizon, I supported the end-to-end setup of the business: from shaping the brand identity to creating digital systems, content strategy, and local visibility opportunities.

 

The Strategy:

• Developed brand foundations including name, tagline, mission and vision

• Shaped the service model and structured the business offering

• Created a full launch sprint with weekly content themes and engagement strategy

• Wrote copy for Instagram, Meta ads, booking platforms, and Canva visuals

• Planned A/B tested ad variations for different session types

• Recommended a low-cost tech stack (Calendly, Stripe, Linktree)

• Designed a simple, client-friendly booking journey with integrated offers

• Identified local promotion channels and created aligned print/digital assets

• Set up performance tracking tools to measure marketing success post-launch

 

Client Words:

“Working with Nikki to launch my acupuncture clinic was the best decision I could have made. She helped me turn my vision into a fully realised business, guiding everything from branding and messaging to booking systems and social media strategy. I felt supported at every stage of the launch and was amazed at how much we achieved with a small budget. Her clarity, creativity, and attention to detail brought structure and confidence to what could have felt overwhelming. I’m really proud of the business we’ve built and incredibly grateful for her support."​

 

Want brand support for your growing business. Let’s Talk